How To Nurture Your Email List Using Evergreen Email Sequences with Cheryl Rerick [Ep 229]

Today I’m joined by email automation strategist and deliverability expert Cheryl Rerick to unpack one of the most overlooked parts of email marketing - what happens after someone joins your list.In this episode, we talk about how evergreen email sequences help you nurture subscribers long-term, sell without burnout, and stop relying solely on launches to make money.If you’ve ever thought “I should be doing more with my email list… but I don’t know what,” this conversation is your roadmap.What You’ll Learn in This Episode:Why most email lists aren’t cold - they’re under-nurturedWhat evergreen email sequences actually are [and what they’re not]Why customer research matters more than copy tricksHow to choose the right offer to sell on automationHow to repeat your core message without boring yourself to deathGuest Spotlight: Cheryl RerickCheryl Rerick is an email strategist, automation engineer, and deliverability expert who helps online business owners turn their email list into a long-term sales engine. She specialises in evergreen email sequences that nurture, connect, and convert, without hustle or hype.Links & Resources:Cheryl's website: https://cherylrerick.comTime To Conversion Calculator: https://cherylrerick.com/calculator-df/Ready to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!