How to Optimise and Scale Your Partnerships | Upskill #303

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.We’ve looked at setting up and managing partnerships in episodes one and two and this, the third and final episode, is focused on how best to grow them. Rainer Schmid is the Global Direct Marketing Manager from Bikes Online and he’s joining us today to share his experiences in the mature partnerships space. Rainer talks about the internal processes his team have implemented to optimise their partnerships, the attribution model he rates for handling payouts and his predictions on upcoming trends. He also provides a nifty catchphrase for what’s at the heart of growth and its refreshingly simple. Be Nice.Links from the episode:Two Wheeling TotsZaloraQuestions answered:How do you keep track of all your partner content out in the world? How do you keep existing, beneficial partnerships growing?How do you find new opportunities for partnerships? This episode was brought to you by…  Impact.comAbout your co-host: Rainer Schmid from Bikes OnlineRainer brings a wealth of experience to the table as the Global Direct Marketing Manager at BikesOnline, the sole distributor of Polygon, Marin & Thok bike brands in Australia and the USA, With over 16 years of expertise in digital channels and strategic partnerships across a variety of industries, he has a deep understanding of data-driven tactics to maximise results. Prior to joining BikesOnline, Rainer drove successful digital strategies for top brands including Crown Resorts, Northern Territories Tourism, and brands in diverse sectors such as entertainment, B2B, finance, legal services, e-commerce, education, and fashion.You can contact Rainer at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community