How to Optimise Content for AI Bots & GEO

from The Cambridge Marketing Podcast · host LightBlueMedia

In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.

Episode metadata supplied by the publisher feed · Published Jul 10, 2026

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How to Optimise Content for AI Bots & GEO

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