How to Optimise Your Content for AI: GEO Best Practices

Generative AI is reshaping how content is discovered, prioritising answers over rankings. This episode explains how to make your content clear, credible, and reusable for AI systems.It explores the practical execution of Generative Engine Optimisation across content, technical, and authority layers.TLDR / At a Glance• Answer-first content structure • Q&A formats and extractable layouts • Schema markup and crawlability basics • Evidence-backed authority signals • Topic clusters and internal linking • Cross-platform brand consistencyOptimising for AI requires technically sound pages, structured answers, and consistent authority signals that make your content easy to trust and cite.Support the showIf you are leading your businesses strategic transformation and need greater clarity, stronger execution and measurable results, let’s connect.  🌎 Website: www.KieranGilmurray.com📅 Book a call: https://calendly.com/kierangilmurray/catch-up📘 Kieran Gilmurray | LinkedIn🌐 Substack: https://kierangilmurray.substack.com📕 Amazon https://tinyurl.com/MyBooksOnAmazonUK AI Transparency Notice:  This podcast uses a hybrid format. When an episode features one of Kieran Gilmurray’s written articles, the narration is generated using a synthetic clone of his voice via ElevenLabs AI (the underlying article text is entirely human-authored). Episode descriptions and summaries are assisted by AI and should be considered unedited by a human unless specified.