How to Optimize Product Information Across Marketplaces

from The Kula Ring · host Kula Partners

As buyers continue to use multiple online channels to purchase, how can manufacturers optimize and manage product information? In this episode of The Kula Ring, Sherry Foster, Co-founder & Partner at AscendX Digital, discusses how manufacturers can effectively customize product information to support the customer journey on their own websites and third-party marketplaces. She also discusses the technologies that enable success as brands get into more marketplaces.

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This episode is 34 minutes long.

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This episode was published on December 22, 2020.

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