How to Optimize Social Media Content for Better Customer Experience

If your CTA gets cut off or your video is cropped on TikTok, you’re already telling your customers that you don’t care about their experience.In this episode, I’m joined by Joshua McGee, a social media strategist who treats content formatting and platform fit as key CX levers. We talk about how small visual details in your social media content can increase attention, trust, and engagement.We cover:What most brands miss about content designHow platform differences impact brand perceptionWhy vertical video is essential, even on LinkedInJoshua’s behind-the-scenes “burner account” strategy for testingThe power of clean thumbnails, visible logos, and consistency across postsThis episode is for marketers and social media teams who want content that not only performs—but proves you care.Mentioned In This Episode:Sprout Social’s Social Media Size GuideRev.comJoshua on LinkedInJoshua on InstagramTell Me Why with Josh & CiaraLinkedIn Learning: Mastering Social Media Customer Care📞 Ready to rethink your social care? Book a brainstorm → https://bsquared.media/contact