How to Optimize Your Brand for AI Search with Julie Wright

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.- Unique advantage that PR has in AI search- The difference between AI and organic search- The current state of US tourismEpisode Timeline:1:30 Julie reflects on 30 years in PR2:35 Staying informed on top of the rise of AI search3:50 A searchable podcast database4:45 The decline in organic search traffic6:00 How does AI search change the world of journalism?8:00 Optimizing your brand for AI search10:50 How thought leaders can adapt to AI13:35 Which sites are favored by AI search16:00 How is (W)right On implementing AI?19:00 Julie's recent acknowledgements21:30 Changes in US tourism22:30 Julie's thought leadership philosophyThis episode’s guest:• Julie Wright on LinkedIn• WrightOnComm.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 15, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

How to Optimize Your Brand for AI Search with Julie Wright

0:00 25:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Finance 360 avec Alex Demers Alexandre Demers Finance 360 avec Alex Demers est un podcast francophone qui explique les finances personnelles, la bourse et l’investissement. Alex Demers vulgarise l’économie et les marchés financiers pour aider les Québécois à apprendre à investir et mieux gérer leur argent.traders360.caAVIS LÉGAL: Alex Demers n'est pas un conseiller financier et toutes les informations partagées dans ce balado ne reflète que son opinion personnelle. Il ne s'agit en aucun cas de recommandations d'investissement. Consultez un professionnel accrédité auprès de l'AMF pour obtenir des conseils appropriés à votre situation. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone else's worst day.And sometimes, it's just more convenient than group therapy.Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W

Frequently Asked Questions

How long is this episode of PR 360?

This episode is 25 minutes long.

When was this PR 360 episode published?

This episode was published on October 15, 2025.

Can I download this PR 360 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!