How to Optimize Your Brand for AI Search with Julie Wright

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.- Unique advantage that PR has in AI search- The difference between AI and organic search- The current state of US tourismEpisode Timeline:1:30 Julie reflects on 30 years in PR2:35 Staying informed on top of the rise of AI search3:50 A searchable podcast database4:45 The decline in organic search traffic6:00 How does AI search change the world of journalism?8:00 Optimizing your brand for AI search10:50 How thought leaders can adapt to AI13:35 Which sites are favored by AI search16:00 How is (W)right On implementing AI?19:00 Julie's recent acknowledgements21:30 Changes in US tourism22:30 Julie's thought leadership philosophyThis episode’s guest:• Julie Wright on LinkedIn• WrightOnComm.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.