How to Optimize Your Facebook Ads – PETER REITANO & JEFF GOLDENBERG | DMR #221

Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.] On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Workplace [Facebook internal management tool] Google Docs [Online docs] DaPulse [Task management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? General discussion around chatbots My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Too many founders think by selecting a niche to nail at the beginning, they're limiting their business, when really when selecting a niche to nail at the beginning, they're setting their business up for future success. So a couple of ways to look at that - the first is like a video game. I think that startups are like a video game, and you have to pass each level concurrently to set you up for the next level... pick a small niche to nail at the beginning and trust that that is going to lead to bigger things down the road.