How to Outmanoeuvre a Pandemic: Indra Gunawan of Bobobox

While many players in Indonesia's hospitality industry were paralysed by the 70-90% declines in occupancy that COVID brought about, leading tech-enabled hotel player Bobobox immediately began to deep dive into behavioural shifts amongst its largely Millenial customer base. In addition to acting on obvious insights such as improved cleanliness and hygiene, the Bobobox team also seized on the growing imperative to work remotely, rolling out its wildly successful Bobocabin and Bobovan products. Company CEO Indra Gunawan also addresses topics including competition, the advantages of the capsule hotel model, and the mission-criticality of technology.