How to Overcome Fear & Win in Sales with Evgeniy Kharam

Sponsored by Harford County Living In this episode of Conversations with Rich Bennett, Evgeniy Kharam shares powerful insights on overcoming fear and mastering soft skills to succeed in sales—whether in cybersecurity, tech, or any industry. He breaks down how to turn fear into confidence, connect with clients, and win more deals by improving communication. If you want to sell more, present better, and build stronger relationships, this episode is a must-listen! Guest: Evgeniy Kharam Evgeniy Kharam is a renowned cybersecurity consultant, speaker, and author with extensive experience working with major enterprises across Canada, the U.S., and Europe. With a background in technical sales and security architecture, he has mastered the art of bridging complex technical expertise with effective communication and human connection. Evgeniy is the author of Architecting Success: The Art of Soft Skills in Technical Sales, where he shares strategies for simplifying technical concepts, improving sales skills, and building meaningful client relationships. He is also the host of the Cyber Inspiration podcast, where he explores the stories behind cybersecurity startups and innovations. Main Topics: ·         Overcoming Fear in Sales – How to shift fear into confidence and use it to your advantage ·         The Power of Soft Skills – Why communication and relationship-building matter more than ever ·         Adapting to the Modern Sales Landscape – How technology, AI, and informed buyers are changing sales ·         Public Speaking and Presentation Tips – Techniques to improve clarity, confidence, and engagement ·         The Role of Research in Sales – How to prepare for meetings, understand your audience, and build stronger connections ·         Bridging the Gap Between Technical and Sales Teams – How engineers, cybersecurity professionals, and salespeople can work together more effectively ·         Avoiding Burnout in Sales and Cybersecurity – Strategies to maintain work-life balance and mental resilience ·         Future of Sales and AI – How artificial intelligence is shaping the future of sales and business communication Resources mentioned: Guest’s Book:Architecting Success: The Art of Soft Skills in Technical Sales – by Evgeniy Kharam Available on Amazon and AudiblePodcasts by Evgeniy Kharam:Security Architecture Podcast – Covers cybersecurity trends and architectureCyber Inspiration Podcast – Interviews with cybersecurity startup foundersGuest’s Website & Social Media:Website: SoftSkillsTech.caLinkedIn: Evgeniy KharamTopics and Tools Discussed:Cybersecurity Sales & Technical Sales – Importance of soft skills in selling complex solutionsAI in Sales & Business – The role of ChatGPT and AI-driven research toolsSales Techniques & Public Speaking – Overcoming fear, improving communication, and building relationshipsSend us Fan MailCelebrate the Magic of Words in Bel Air, Maryland!https://bookfairatbelair.org/Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTokSponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCastSubscribe by Email