How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Rupert Bryce, a seasoned performance psychologist who specializes in helping entrepreneurs, executives, and business owners push beyond self-limiting beliefs to reach their fullest potential. Rupert dives deep into the psychological barriers many face, such as imposter syndrome and doubt, which can prevent professionals from fully embracing their worth and charging appropriately for their services. He emphasises that while these self-imposed limitations may offer temporary comfort or safety, they also keep people from achieving their bigger goals. Drawing from his extensive experience in performance psychology, Rupert introduces the concept of understanding one’s “Underberg”—the underlying beliefs, assumptions, and stories that shape our actions. Through thought-provoking questions like “Who am I now?” and “Who am I yet to become?”, he encourages listeners to reflect on past experiences and inherited narratives that may no longer serve them. By cultivating curiosity and emotional agility, Rupert explains, individuals can break free from old patterns and move towards ambitious, fulfilling goals. Chris and Rupert also discuss the value of leaning into discomfort as a pathway to growth, stressing the importance of building mental resilience just as one would train physically. This insightful episode offers actionable strategies for any nutrition professional seeking to overcome self-doubt, improve their business mindset, and elevate their practice. Tune in to discover how embracing a performance-oriented mindset can transform your career and personal growth journey.