How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 1 episode artwork

EPISODE · Sep 29, 2025 · 16 MIN

How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 1

from Behind the Boost · host Boostability

In this candid and high-energy episode, host Nic Padilla sits down with Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. From Southern California and Tucson roots to launching a multimillion-dollar agency, Mike and AJ open up about their early days, their partnership, and how they shifted from grinding solo to building a scalable team-based business.They also share how a single job post changed AJ’s trajectory, how they approached recurring revenue, and why so many agency owners fall into the trap of “owning a job, not a business.”Chapters[Start] The Origin Story: How Mike and AJ got their start and became partners04:06 Launching Agency Coach: Why they built it—and the gap it fills for agency owners07:24 The Trap of Doing It All: Why most agency owners stay stuck and how to escape it11:01 Selling Strategy and Scaling Systems: What they teach new agency owners to get unstuckLinks and ResourcesAgencyCoach.comBoostabilityConnect with:Mike Schmidt on LinkedInAJ Rivera on LinkedInNic Padilla on LinkedIn

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