How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 3

In the final part of this powerful interview, Mike and AJ reveal the deeper “why” behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they help others achieve it.They also discuss their tactical workshop approach, building community through events, and why Tucson is more than just hot summers and Sonoran dogs. This episode is a reminder that running an agency isn’t just about revenue, it’s about reclaiming your time, your energy, and your purpose.Chapters[Start] Scalability and Lifestyle: How business systems unlock time and energy02:52 Why Sales Support Matters: Using partners to set expectations and scale sustainably03:56 Designing Better Conferences: Hands-on workshops, not just inspiration07:06 Life Beyond the Laptop: Music, nature, tacos—and why freedom is the end goalLinks and ResourcesAgencyCoach.comBoostabilityConnect with:Mike Schmidt on LinkedInAJ Rivera on LinkedInNic Padilla on LinkedIn