EPISODE · Apr 15, 2024 · 54 MIN
How to Perform a Digital Lead Gen Audit
from The Marketing Schematic · host Top Floor
Feeling the lead gen pinch? In this episode, Anne, Justin and Chad will guide you through a powerful DIY Lead Generation Audit, helping you identify leaks in your sales funnel and maximize its potential. We'll break it down step-by-step, covering: The Big Picture: What are we reviewing, and why is this audit so important? Knowing Your Enemy: How to gather intel on your competitor's marketing and lead gen strategies (plus the tools to make it easy) Marketing Under the Microscope: Analyzing your own marketing activities to see what's working and what's not Website Woes? Uncovering UX issues hindering lead capture on your website From Audit to Action: Prioritizing your findings to optimize your lead generation efforts Stop the lead gen drain! Tune in and learn how to identify the weak spots in your funnel and watch your sales pipeline overflow! Website - topfloortech.com
What this episode covers
Feeling the lead gen pinch? In this episode, Anne, Justin and Chad will guide you through a powerful DIY Lead Generation Audit, helping you identify leaks in your sales funnel and maximize its potential. We'll break it down step-by-step, covering: The Big Picture: What are we reviewing, and why is this audit so important? Knowing Your Enemy: How to gather intel on your competitor's marketing and lead gen strategies (plus the tools to make it easy) Marketing Under the Microscope: Analyzing your own marketing activities to see what's working and what's not Website Woes? Uncovering UX issues hindering lead capture on your website From Audit to Action: Prioritizing your findings to optimize your lead generation efforts Stop the lead gen drain! Tune in and learn how to identify the weak spots in your funnel and watch your sales pipeline overflow! Website - topfloortech.com
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How to Perform a Digital Lead Gen Audit
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