How to Persuade Ethically and Hear Yes More Often

Ethical persuasion is not slick sales tactics or trickery. Ethical persuasion is a super power that unlocks how people truly make decisions and how to communicate in ways that feel genuine for everyone involved.In this episode of the Growth Department podcast, Chelsey Reynolds sits down with Patrick Van Der Burght, a Cialdini Certified Trainer and co-author of How to Hear Yes More Often. Patrick shares the science of ethical persuasion, explaining why most of our decisions come from intuition, not logic, and how you can use these insights to sell, lead, and influence with integrity.Chelsey and Patrick explore Daniel Kahneman’s groundbreaking research, the seven universal principles of persuasion, and how to inspire action in a way that builds long-term trust. You will come away with a stronger understanding of how to communicate with purpose and authenticity.What you’ll learn in this episode:The difference between persuasion and manipulationHow “System 1 and System 2” thinking shapes every decision your customers makeThe seven universal principles of persuasion and how to use them ethicallyWhy credibility and precision build more trust than hype ever couldHow to create lasting success through ethical influenceAbout the GuestPatrick Van Der Burght is a Cialdini Certified Trainer in Ethical Persuasion, speaker, and co-author of How to Hear YES More Often. With a background in real estate, aviation, retail, and health, he has trained sales teams and executives across industries to communicate with integrity and convert more effectively using the science of human decision-making.Patrick is a Founding Member of the Cialdini Institute and has been personally endorsed by Dr. Robert Cialdini. Through his company EthicalPersuasion.com.au, he helps individuals and organizations master ethical influence while advocating for young adults to learn these life-changing skills early.Follow Patrick here:Website: https://ethicalpersuasion.com.au/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/ FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/ Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.