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EPISODE · Mar 6, 2020 · 44 MIN

How to Persuade: The Science Marketers Need to Know

from Social Media Marketing Podcast

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Mar 6, 2020

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Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. More on Jonah Berger: jonahberger.com Show notes: socialmediaexaminer.com/396 Review the show: socialmediaexaminer.com/apple

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How to Persuade: The Science Marketers Need to Know

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