How to Pick Your Lane as a Fractional Executive with Bruce Roles

In this episode, Brett interviews Bruce Roles, a fractional COO of manufacturing. Bruce shares his journey from corporate to fractional and provides insights into the world of fractional work. He emphasizes the importance of narrowing your focus and tailoring your message to attract clients. Bruce also discusses the flexibility and lifestyle benefits of the fractional path. He advises individuals to determine if this path is right for them and to focus on building relationships and helping others. Overall, this episode provides valuable insights for those considering a career in the fractional space. Takeaways Consider the fractional path if you have the skills and experience to become a consultant or a contract employee. Narrow your focus and tailor your message to attract clients and stand out in the fractional space. The fractional world offers flexibility and the opportunity to create a lifestyle that aligns with your personal goals and values. Building relationships and helping others can lead to finding clients and success in the fractional space. Chapters 00:00 Introduction and Overview01:00 Bruce's Role as a Fractional COO02:40 Bruce's Journey from Corporate to Fractional06:59 Taking Action and Finding Clients09:29 Finding Balance and Creating a Lifestyle14:29 Defining Your Path and Narrowing Your Focus19:24 The Importance of Tailoring Your Message23:26 The Flexibility of the Fractional World26:39 The Future of the Fractional Space28:42 Determining if the Fractional Path is Right for You32:50 Building Relationships and Finding Clients35:39 Defining What You Want and Making a Life Choice36:13 How to Connect with Bruce Connect with Brucehttps://www.linkedin.com/in/bruceroles/