How to Pick Your Off-Market Lead Generation Strategy

We know we want to generate off-market leads, so that we can negotiate directly with the Seller. This leads most investors to ask the question, "what's the most effective way to generate those off-market leads?" This is, however, the wrong question. A better question is, "what type of Negotiation Dynamic do you want to create with your lead generation?" In this episode, Jeff explains the important concept of Negotiation Dynamic, and the importance of focusing your marketing strategy around generating leads that fit your desired Negotiation Dynamic.