How to pitch yourself as a podcast guest

Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post.You also have the benefit of being seen as a trusted source of information from the person who hosts the podcast.You’re able to reach their audience, which could potentially mean connecting with tens of thousands of people who had never heard of you before.And if they like what they hear, they could become customers of yours in the future too.In this episode you’ll learn the best way to go about pitching yourself as a podcast guest.Key timings in this episode:0.20 - Where the idea for the podcast pitching guide came from.2.00 - Working out what kind of podcast to pitch to. 2.20 - Examples of business related podcasts3.18 - Examples of local podcasts4.25 - Examples of pet owner podcasts6.47 - Examples of influencer podcasts8.52 - Steps to follow before approaching a podcast - listen to it! 10.02 - Building relationships with the host on social media10.16 - Leaving a review and how it can make you memorable11.01 - Make sure you can demonstrate your expert status14.46 - Why you must think of what's in it for the listener and not you!17.28 - Writing your pitch to the podcast18.50 - Remember when you’re pitching they are helping you and you will need to schmooze them!20.13 - How to write your pitch (You can download the template here)22.19 - Including previous interviews and blogs in your pitch23.32 - Preparing your bio and images24.13 - Sharing the living daylights out of the interview24.41 - Shanking the person and leaving a review26.05 - Come and join me in my free Facebook group to stay in touchLinks mentioned in this episode:Download the guide: Podcast pitchDominic Hodgson podcast: The Poodle to Pitbull Pet Business Podcast Janet Murray podcast: Janet Murray Animal Star Awards: Animal Star Awards in 2018Anna Webb podcast: A Dog's LifeGreg Pattison podcast: Woofin PawsomeKellie Wynn interview: Niching with Kellie Wynn the Beagle LadyKatie Gwilt - the Kat Lady: www.thekatlady.co.ukRikki Sullivan the Canine Copywriter: www.thecaninecopywriter.co.uk/Best podcasts for pet businesses: Pet Business Podcasts

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This episode was published on January 21, 2021.

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