How to Pivot a Content Strategy: Lessons from Siege Media

Show Notes:1:23: How we approached content creation without link building and the results of that2:00: Is it possible for an agency to outrank a SaaS brand?3:04: Keyword strategy after evaluating new and old content5:35: Thinking through B2B content marketing for niche industries (like us!)6:48: How we evaluate our domain authority to the competition8:45: Balancing content creation for different levels of decision makers10:00: How companies are propping up their domain authority via acquisitions12:07: Thinking outside the /blog/ for content creation17:10: Looking at content types that make us unique19:00: Balancing your unique value proposition and not getting pigeonholed22:33: Bringing multiple team members into your B2B content marketingShow Links:How to Find Someone’s Email Address on Siege blog7 Effective Ways To Find Anyone’s Email Address by AhrefsNew Siege Media /work/ sectionGithub Ajax glossary pageThe Best Time and Day to Send Emails (2020 Data) by Drew PageFollow Caroline on LinkedInFollow Ross on TwitterSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing