How To Pivot Careers Using a Side Project

Lucas and Luna explore the career pivot power of side projects — not as hobbies, but as deliberate portfolio builders. They unpack the story of a marketing manager who launched a niche newsletter about sustainable packaging, which within 18 months grew to 12,000 subscribers and led to a senior role at a major CPG company's sustainability division. The hosts break down the four-step framework: identify a market gap, commit to a volume-based output schedule, measure traction with specific metrics (open rate, growth rate, inbound inquiries), and use the project as proof of work in interviews. They also discuss the risks: time management, employer perception, and the danger of mistaking motion for progress. A practical, action-oriented episode for anyone considering a career shift without quitting their day job. #SideProjects #CareerPivot #Careers #FexingoBusiness #BusinessPodcast #CareerChange #PortfolioCareer #SkillBuilding #PersonalBrand #NewsletterStrategy #ProofOfWork #SustainablePackaging #CPG #MarketingManager #LucasAndLuna #CareerMoves #ProfessionalDevelopment #JobSwitch Keep every episode free: buymeacoffee.com/fexingo