How to Pivot | Rob Boukine, Founder of Noibu

It’s one thing to work hard. It’s another to work hard with a well-researched destination in sight. In this episode of The Product Market Fit Show, Rob Boukine gets real about the mistakes he made in his early days as cofounder of Noibu and dives deep on how he pivoted his business. He discusses the importance of using customer discovery to ensure your products are “need to have” rather than “nice to have”. If you’re working hard but nothing is working out as expected, perhaps his advice on tracking down the right pain point will hit home. Send me a message to let me know what you think!