EPISODE · Oct 10, 2025 · 29 MIN
How to Plan a Website (Without These 7 Costly Errors)
from A Digital Strategy Podcast · host Symon Oliver, Marcello Gortana
TakeawaysStart with problems, not solutions.Define the objectives and outcomes clearly.Setting a realistic budget early is crucial.Involve decision makers early in the process.A strong brief is the cheapest way to de-risk a project.Vague features can lead to project failure.Understand your commitment during project phases.Budget transparency helps everyone self-qualify.Frame the problems, not the solutions.Manage decision makers and involve them early.Chapters00:00 Introduction and Lunch Conversations02:18 Project Management and Vendor Sourcing05:27 Scoping and Briefing for Digital Projects08:12 The Importance of Clear Objectives11:11 Understanding Audience Priorities14:07 Budgeting for Digital Projects17:03 Defining Features and Requirements20:08 Stakeholder Involvement in Projects22:54 Recap and Key Takeaways LinksYou can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter
What this episode covers
In this conversation, Symon Oliver and Marcello Gortana discuss the intricacies of project management and vendor sourcing in digital transformation projects. They emphasize the importance of clear scoping, defining objectives, and involving stakeholders early in the process. The discussion also covers budgeting strategies and the significance of framing problems rather than solutions when initiating projects. The conversation concludes with a recap of key takeaways for marketers to ensure successful project execution.
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How to Plan a Website (Without These 7 Costly Errors)
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