How to Plan and Manage Marketing Projects with Gray MacKenzie

Project management is essential to marketers because it enables them to manage their time and resources more efficiently. You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement. On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.What You’ll Learn:WHY IS PROJECT MANAGEMENT SO IMPORTANT?SHOULD YOU CHARGE MORE FOR YOUR SERVICES?HOW TO MEASURE ROI FOR AN AGENCYTHE HARD DECISIONS MADE BY MARKETING MANAGERSTHE ULTIMATE GOAL OF PROJECT MANAGEMENTConnect with Gray:LinkedInZenPilotResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.