How to Plan + Budget for a Successful Marketing Campaign

Marketing can be a significant expense for growing food businesses - from reaching new customers, to encourage repeat business, to costs associated with acquiring new wholesale customers, the list goes on… so you want to be sure you’re investing in the right places and that your investments are making an impact on your bottom line!  In this episode of The Good Food CFO Sarah is joined by Christie Lee, founder of Nourishing Foods Marketing to discuss how to identify the right marketing strategy + tactics for your business, including…  What is a Marketing Strategy, and why is it important to have one?  The role your Business Objectives play in creating your marketing strategy SMART goals - what they are and how to set them for your business objectives How to determine which marketing tactics are the right ones for your business + budget The bell curve of efficiency and effectiveness of marketing tactics and the role that plays in how well a tactic can work for your business.  Benchmarking + cost insights for coupons, digital marketing, ad spend and other tactics.  How + Why to track your Return on Investment, and more!  MEET CHRISTIE LEE Christie Lee is the founder of Nourishing Food Marketing, a brand marketing consultancy that offers strategic services and tools specifically designed for new and emerging CPG brands.   In her work Christie blends the thinking of Big Food, which she learned while working at Clorox, with the resource-constrained realities of small brands, something she knows personally as the founder of the food brand - Tiny Hero.  LINKS + RESOURCES Visit Nourishing Food Marketing Website Remember to use  'DELEVAN5' - to save 5% off on Christie’s Tools!  Download Christie’s Definitive Guide to Creating a Marketing Plan Framework Sarah’s Instagram: @sarah.delevan.consulting Connect with Sarah on LinkedIn Download Sarah’s Profitability Roadmap Join the FREE Profitable Food Business Community hosted on Mighty Networks This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com