How to Plan Events That Create Experiences, Not Just Logistics | Sai Bhavithran Kumar, Zoho

Events aren’t just about venues, food, or signage—they’re about experiences. In this conversation, Ramon Ray (Publisher, ZoneofGenius.com) sits down with Sai Bhavithran Kumar, Business Operations Leader at Zoho, who has managed nearly 780 events across the Americas. Sai shares what he’s learned from running events big and small—and how entrepreneurs can use events as a tool for connection, trust, and growth.From avoiding common mistakes to building inclusivity and measuring ROI, this interview is packed with lessons for any business owner planning events.Why events are “experiential marketing,” not just logisticsHow to personalize the attendee journeyThe biggest mistakes to avoid (and how Zoho solved them)Why clear goals and knowing your audience matter mostThe role of internal evangelism in event successHow to measure ROI and continuously improveWhat You’ll Learn