How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent

TIMESTAMPS06:33 - Why video is the channel to focus on now08:30 - How to plan video content10:40 - Where and how to use your video in your marketing strategy16:10 - How video content helps InEvent22:30 - Who should be the face of the video24:30 - How to optimize your videosGUEST BACKGROUND Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Early in his career and during college, Pedro started a company with more than 10,000 monthly active paying users.MAIN INSIGHTUsing video in your marketing strategy helps train customers and build trust.KEY TAKEAWAYSVideo is a great medium to convey emotions, but can be hard to execute well.Video is the best channel to focus on currently.A script is essential for a good video.The video should have a story and be as short as possible.Utilize video to train customers on your product.The person in the video should be comfortable on camera.Video marketing works like an inverted funnel.PRACTICAL STEPSIdentify and research who your actual customer is.Figure out what they like.Plan the video.Add humor and engagement to the video.Make it as short as possible.TIPS FOR SUCCESSFocus on one topic per video.Don't use fancy edits that distract viewers.Make sure background music is at the correct sound level.Cut out unnecessary elements.MORE FROM InEventInEvent is a powerful software for in-person professional events and video productions. It can be used to run live meetings, real-life experiences, TV-like broadcasts, or virtual events. Learn more at InEvent.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast