How To Plan Your Marketing Using Data & Strategy

Planning is critically important when it comes to running your small business. "If you fail to plan, you plan to fail." We've all heard that famous quote, and it's true! If you're feeling stressed, overwhelmed, burnt out and like you're absolutely winging it then I hate to say it, but you're probably the root cause of that. You need to have an idea of what you'll be doing, launching or promoting in 6 months time. You don't need to have all the answers, but having an idea will help alleviate some of those feelings.We cover planning during week 2 of The Ecommerce Accelerator, including all of the numbers & data that will help you do that. During this episode I wanted to give you an insight (and some homework) to get started on this process yourself. How did you get on? Did you create the spreadsheet? Did anything surprise you? Come and join in the conversation over on Instagram @LornaScullyUK