How to plan your publicity for 2021

Would you love to put your pet business in the media spotlight for 2021?

If you’re here, I think the answer might be yes.

And it is completely achievable for you to win fantastic media coverage as long as you have a plan.

In this podcast, I’m going to share how to put one together to increase your chance of featuring in the media in 2021.

And if you need more support I have a free challenge taking place on January 11-15th where you can get personalised advice on how to get more eyes on your pet business in 2021.

Key timings in this episode:

1.21 - How to plan your publicity for 2021

2.33 - The two kinds of publicity that can help your pet business

4.45 - Details for the planning masterclass on 7th January at 1pm

5.18 - Why it’s important to plan your publicity

8.08 - Where to start when it comes to putting your plan together

10.10 - How to go about coming up with ideas for publicity

10.46 - Getting publicity opportunities by applying for awards

14.44 - Using awareness days and national days to come up with ideas for publicity

(Check out the Kerry Jordan interview about National Dog Photography here)

17.02 - Hannah Capon interview from Canine Arthritis Management.

19.16 - What to do when you have the foundations of your publicity plan together

21.10 - Generating publicity for your idea or campaign on your own platform

21.34 - Building relationships before you’re ready to pitch with journalists and influencers, and other pet business owners like vets, pet shops

22.19 - What to do if something comes up outside of your plan

23.45 - Details on the publicity for pet businesses free challenge on January 11th - 15th

24.46 - Details on the Plan Your Publicity for 2021 class on January 7th.

Links mentioned in this episode:

Hannah Capon from Canine Arthritis Management interview.

Kerry Jordan interview about National Dog Photography.

I have my Publicity Challenge happening on 11th to 15th January and I would love for you to come along with a story idea and I can help you there.

You can sign up for the free publicity challenge here. 

Or, if you’d like help with your plan, I have a Plan Your Publicity for 2021 masterclass happening on January 7th 1pm UK time.

In the session I will show you how to create your publicity plan and make 2021 the year you put your pet business on the map.

If you’d like to sign up, you can do so for £47 here.