How to post content on LinkedIn without feeling icky

Does the thought of posting on LinkedIn fill you with a sense of dread? Do you worry about how to avoid the “cringe” or that “icky feeling” of being too salesy?If you see business development on platforms like LinkedIn as a necessary evil, something that feels unnatural and uncomfortable, you are not alone. Many of the most talented professionals I work with feel exactly the same way. In this episode of the How to Make Partner podcast, I share the advice I gave to a group of lawyers on how to build your profile and win work online in a way that feels authentic to you.Listen to this episode to discover:- The crucial mindset shift from being a passive ‘consumer’ of content to an active ‘giver’ in the conversation. - Why choosing and committing to a niche is the secret to making your content creation focused and easier. - How to reframe your activity from ‘selling’ to ‘helping your clients to buy’. - Practical, non-salesy ideas for posts you can use immediately, from sharing successes to using your hobbies as a hook.- Why a consistent, long-term approach will always win over a "wham, bam, thank you ma'am" strategy. Tune in to find out how to stop worrying about the 'ick' factor, and start building a powerful and authentic presence on LinkedIn.About Progress To Partner Academy: On-demand career help and guidanceYou have to drive your career forwards. Your firm wouldn't do that for you.Stop waiting to be noticed for career development courses by your firm.Make the firm notice you! You will get the skills and knowledge about what the partners are really looking for when you join our Progress to Partner Academy.Join our Progress To Partner Academy - https://www.howtomakepartner.com/get-progress-to-partner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Take our "Getting Confident On LinkedIn Course": https://subscribe.howtomakepartner.com/linkedin-course/Take our Go-To Expert Course: https://subscribe.howtomakepartner.com/gotoexpert-course/Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/Join our Progress To Partner Academy - https://www.howtomakepartner.com/get-progress-to-partner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugMBuy your copy of The Go To Expert - https://amzn.to/3HGPYlPBuy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe