How To Prepare for the iOS 14 update as a Facebook Advertiser

Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?!You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.Let's talk about:What this means to us as advertisersA few stats on iOS usersHow this will affect your audiences, custom events and attributionsWhat you should be doing now to prepareHow to verify your domainSetting up 8 custom conversion events for domains Links mentioned in this episode::Verify your domain instructionsSet up automatic advanced matchingUntil next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com