How To Prepare Your New Season's Buying Strategy

Episode 21 of the THRIVE IN FASHION podcast dives into the preparation and strategy of seasonal planning for fashion buyers. As we transition from AW24, Elisabeth Mac Hale shares actionable steps to ensure you are prepared and strategically set for the upcoming buying season.In this episode, Elisabeth discusses:Reviewing Current Season Performance: Learn how to evaluate your best and worst products, spot trends, and gather critical insights to inform your next buying decisions.Setting Clear Goals and Budgets: Why it’s crucial to establish your goals early and how to approach initial budgeting, leaving room for flexibility and growth.Identifying Key Trends and Customer Insights: Understand how to select the most relevant trends for your brand, considering both fashion and broader socioeconomic factors.Planning Your Buy by Category: Tips on managing quantities, sell-through rates, and getting your product mix right for maximum impact.Creating a Timeline and Critical Path: Mastering the art of staying on schedule from sample approval to product delivery, and why timing is everything.Links & Resources:Take the free Buyer-Ready Assessment: ⁠https://designdirectiveme.com/buyer-ready-assessment⁠Online Buying Course: ⁠Thrive in Fashion Buying⁠Connect with Elisabeth:Podcast: Thrive in Fashion Buying and Merchandising on ⁠Spotify⁠, ⁠Apple Podcasts⁠ and You Tube or wherever you listen to your podcastsInstagram: ⁠@designdirectivedubai⁠LinkedIn: ⁠Elisabeth Mac Hale⁠Website : ⁠The Design Directive⁠ If this episode was useful, please leave a review on Apple Podcasts — it helps the show reach more buyers who need it. And share it with someone who has a review coming up.