How to price a digital product

Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.🔑 KEY HIGHLIGHTS:Why price needs context for value perceptionReal-world examples of how wellness brands sell value, not productsPractical applications for digital products and coaching servicesThe psychology behind perceived value in wellness offerings💡 PRACTICAL TAKEAWAYS:How to determine your offering's true valueWays to communicate value effectively to potential clientsStrategies for pricing digital products and coaching packagesTips for overcoming "expensive" objectionsFramework for value-based pricing in wellness services🎯 WHO THIS EPISODE IS FOR:Wellness practitioners launching new servicesCoaches transitioning to digital productsService providers struggling with pricingAnyone looking to better understand value perceptionIf pricing is a sticking point for you...perhaps you price too low, or you feel like the value you give isn't reflected in your income, let's chat! Drop me a DM in instagram and tell me what feels off for you...https://www.instagram.com/carolinecopp/Ready to get some more support, why not come to my next free workshop https://www.carolinecopp.co.uk/beyond-in-personMentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨