How to Price a Product for Retail

How to price a product for retail? First you need to put yourself in the retailer’s shoes. Imagine you are the retailer. What do retailers want? Retailing is a tough environment. Even before COVID-19 hit us, retailers have had to work hard to juggle declining footfall, increased competition from online and increasing costs. However, they hold the key to your consumers, to the people you want to sell to. To get your products to more people, you need retailers. To grow your business, you need to sell your products into more stores.In this podcast we take you through the key considerations you need to make when setting your pricing for the retailer. Anna Taylor has pend over 15 years working with top FMCG companies such as Caburys, Uniliver, and SAB Miller and she is going to share some of her amazing knowledge with you, so you can price better and sell more.