How to Price Your Commercial Property in Today's Market

In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the market continues to normalize. Key Topics Discussed Why Denver's industrial market is experiencing a reset, not a collapse The biggest factor separating buildings that lease quickly from those that sit vacant How the bid-ask gap is affecting industrial investment sales The outlook for Denver industrial real estate over the next several years The difference between today's Class A and Class C warehouse markets Why Industrial Outdoor Storage (IOS) continues to attract institutional investors How zoning and land scarcity are driving long-term IOS value Why cities and developers must rethink industrial planning to support modern logistics About AvivaAviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. She is a nationally recognized content creator, speaker, and commercial real estate expert known for helping investors, owners, and occupiers navigate the evolving industrial market. Upcoming Speaking Engagement GlobeSt. Women of Influence Conference 2026 📅 July 13–14, 2026📍 Gaylord Rockies Resort & Convention Center | Denver, CO Speaking SessionBuilding Influence, Winning Clients: Social Media Strategies That WorkTuesday, July 14, 2026 | 12:15 PM – 1:00 PM Aviva Sonenreich will speak on how commercial real estate professionals can leverage social media to build credibility, attract clients, and generate business in today's digital landscape. The GlobeSt. Women of Influence Conference brings together top CRE leaders for two days of networking, business development, and actionable insights on the industry's most important trends.  Register now.