How to Price Your Online Course Without Guessing - 35

If you've ever stared at a blank "price" field and spiralled into a Google rabbit hole of $49 courses vs. $5,000 programs, this episode is for you. Cassandra breaks down exactly how to price your online course, not by guessing or copying competitors, but by aligning your price to the transformation you deliver, the learning experience you design, and the level of support you provide. No random numbers. No underselling yourself. Key Takeaways Pricing Is a Positioning Decision, Not Just a Revenue Decision The Transformation Anchors the Price The Three Course Pricing Tiers Support & Proximity Drive Price - Now Content Volume Don't Use Competitors as Your Primary Pricing Guide Episode Timestamps 01:10 - Introduction: Unlocked Course Creation with Cassandra Meszaros 03:43 - What pricing actually communicates to your audience 05:00 - The first pricing anchor: the transformation 06:29 - The three-course pricing tiers explained 08:40 - The role of support and proximity in pricing 11:05 - Common mistakes: using competitors as your pricing compass 13:31 - Cassandra's Conversations: a real course purchase that proved the model 17:20 - Call to action and wrap-up Next Steps Work with Cassandra one-on-one to map out your course transformation, structure, and pricing strategy. Learn more at cassandrameszaros.ca/work Share this episode with a fellow course creator who's stuck on pricing — it could be the clarity they need to finally hit publish. Leave a review on your favourite podcast platform — it helps more solopreneurs find the show! Subscribe to Unlocked Course Creation so you never miss an episode.