How to Price Your Products and Services – Paul Klein

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand's position and value in the marketplace. According to Paul Klein, it's not just a matter of charging more or raising your rates, but rather it's recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.