How To Price Your Services With Erin Halper

What this episode covers

Let’s talk about one of the trickiest parts of running your own business: figuring out what to charge. If you’ve ever stared at a proposal thinking, “Is this too much? Too little? What is everyone else charging?!”, you’re in good company. When I sat down with Erin Halper, founder of The Upside, she had a refreshing take, there may not be a perfect “market rate” for your services. Instead, it’s about understanding the value you bring, the clients you want to work with, and the problem you’re actually solving. Erin and I talked about why hourly pricing can sometimes keep you stuck and unable to scale, and what changes when you start pricing projects, retainers, or engagements around the value of the work. We also got into the four things clients are really paying for: growing revenue, cutting costs, creating access to something, or solving the headache that’s standing between them and their next stage of growth. You’ll learn: - Why there may be no such thing as “market rate” and what to look for instead - The four pillars that help explain the value behind your work - Why taking on something new doesn’t automatically mean you should give a discount - One sneaky sign that you might be undercharging And we definitely get into the uncomfortable stuff, too: when is it okay to work for free, how to take on work you haven’t done before, and what to do when you want to breakup with a client. Erin’s approach is a good reminder that pricing isn’t just about doing the math; it’s also about positioning your expertise and being willing to experiment with what actually works.

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