How to Prioritize, Experiment, and Build Products That Matter with David Pereira and Büşra Coşkuner

Send a textDavid Pereira is the CEO of Omoqo, and Büşra Coşkuner is a seasoned product coach, both experts in helping teams build products that actually matter. In this edition of Growth Talks, David and Büşra break down the biggest challenges in product management, from prioritization and experimentation to balancing discovery with execution.We dove into how to avoid wasting time on ideas that won’t work, test assumptions quickly, and make ruthless prioritization a habit. David and Büşra also shared insights on working with business pressures while maintaining a strong product vision and execution strategy.David discussed the importance of setting outcome-based goals instead of getting caught up in feature-building, while Büşra outlined a framework for effective assumption testing that ensures teams learn fast. We also covered how to prevent roadmaps from becoming feature factories and the common mistakes teams make when trying to scale their product development.We covered: ✅ Prioritization strategies: How to decide what’s worth building (and what’s not) ✅ Experimentation 101: How to validate assumptions before committing resources ✅ Balancing discovery vs. delivery: How to manage roadmaps without overloading teams ✅ Ruthless focus: How saying no leads to better, faster decisions ✅ Real-world case studies: Examples of what worked—and what failed—in product teams ✅ Managing business pressure: How to balance leadership expectations with product strategyWhether you’re a product manager, startup founder, or team leader trying to build high-impact products without drowning in unnecessary work, this episode is full of actionable strategies to help you focus, learn fast, and execute effectively.Follow David & Büşra on LinkedIn 🔹 David Pereira 🔹 Büşra CoşkunerWhere to Find Michel: 📰 Newsletter: Stun and Awe 🔗 LinkedIn: ichel Gagnon 🐦 X (Twitter): @michelgagnon 📢 Enjoyed the episode? Subscribe, leave a review, and share it with your team! Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email [email protected]. Support the show on Patreon Follow us: LinkedIn Twitter