How to promote your book and personal brand

In today's show, we look at what options are out there for authors to promote their work and create their own personal brand. You've got a new book, what's next? How do I get my book out there? What options are there? Today's guest is the managing director of WMC Public Relations, and author of Brand Engagement | Public Relations and other techniques to make your brand shine. Wendy's business provides the full range of PR services including product launches, company videos, book publicity and press releases. And, she's popped in today for a chat on what options are out there for authors to promote themselves and their books. Also appearing are authors, Brenda Gurr and Lily Wilkinson.