How to properly scope events beyond basic AV.

Brad, Josh, and Jared explain how to properly scope events beyond basic AV. They emphasise prioritizing audio and lighting over decor, matching vendor strengths to needs, and treating hybrid/live streaming as a distinct TV-style discipline with thorough testing, redundancy, adaptive bitrate/resolution choices, and strong presenter preparation. They highlight on-site variability, contingency planning, and monetisation opportunities for hybrid content.