How to Prove ROI When Your Product Does Not with Natasha Evans

Check out our team workshops: ⁠https://www.thecustomersuccesspro.com/team-event⁠In this episode of the Customer Success Pro Podcast, host Anika Zubair speaks with Natasha Evans, VP of Customer Growth at Hook, about the challenges of proving ROI in customer success when product metrics are lacking. They discuss the importance of value articulation, the role of marketing in customer success, and strategies for enabling customer success teams to effectively measure and communicate value. Natasha shares her insights from her career journey and emphasizes the need for customer success professionals to craft their own narratives and build strong partnerships with customers to drive success.Chapters00:00 Introduction 02:48 Proving ROI in Customer Success04:15 Natasha Evans: Career Journey and Insights15:43 The Role of Marketing in Customer Success22:13 Value Articulation and ROI Measurement31:27 Creating ROI Metrics When They Don't Exist41:32 Enabling Customer Success Teams47:10 Future of Customer SuccessConnect with Anika Zubair:Website: ⁠https://thecustomersuccesspro.com/⁠LinkedIn:  ⁠https://www.linkedin.com/in/anikazubair/⁠RevUP Academy: ⁠https://thecustomersuccesspro.com/revup⁠Connect with Natasha Evans: https://www.linkedin.com/in/natashaevans1/Success Plan Generator: ⁠https://success.hook.co/success-plan/⁠Grab our FREE resources here: ⁠https://thecustomersuccesspro.com/resources⁠Want to be our next podcast guest? Apply here: ⁠https://www.thecustomersuccesspro.com/podcast-guest⁠Book Anika as a speaker at your next team event: ⁠https://www.thecustomersuccesspro.com/team-event