EPISODE · Nov 12, 2025 · 14 MIN
How to Raise Growth Capital for your business in 10 Slides
from Crunching Your Growth - Growth Class · host Phil Masiello
Want to raise capital for your business? I am laying out exactly what to do based upon my experiences and from investors. If you can’t answer five simple questions, what is your product, what problem does it solve, how does it solve it, who buys it, and what they’ll pay, you’re not raising capital today. In this video I break down what PE & VCs told me directly at an investor conference, including the 35% IRR growth reality. $1M to $3.5M to $7M and how to craft a 10 slide pitch investors actually underwrite.What you will learnEquity vs debt. Why a 35% IRR, which investors require, makes equity very expensive. Also, another way I have used and what i have outlined in the video.Always want active money not passive money. 10 slide pitch deck. No one wants to go over 20 or 30 slides. these are very smart people. They want you to have clarity. Practice your one line pitchIf you would like me to pressure test your pitch deck? DM me. The 10 Slide Pitch BlueprintOne line value propProblem & urgencySolution & edge better and differentMarket & ICP you can reachTraction: revenue, growth, retention, LTV & CACGo-to-market & unit economicsCompetition real alternativesTeam & founder-market fitFinancials, runway, use of fundsThe Ask 18-month milestonesThere are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth
What this episode covers
Want to raise capital for your business? I am laying out exactly what to do based upon my experiences and from investors. If you can’t answer five simple questions, what is your product, what problem does it solve, how does it solve it, who buys it, and what they’ll pay, you’re not raising capital today. In this video I break down what PE & VCs told me directly at an investor conference, including the 35% IRR growth reality. $1M to $3.5M to $7M and how to craft a 10 slide pit...
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How to Raise Growth Capital for your business in 10 Slides
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