How to Raise Your Perception of Value with Crystal Gonzalez, Founder of Pooch à la Mode

SummaryIn our latest episode of The Daily Groomer, I’m joined by Crystal Gonzalez, the owner of Pooch à la Mode in Chicago. Crystal talks about how she bought and completely transformed a grooming salon—not just once, but twice. We get into the importance of perceived value, how she’s rethought staffing by creating specialized roles, and why branding has been key to building a high-end, profitable business. If you're looking for fresh ideas to level up your salon and stand out in the industry, this episode is full of practical insights.Timestamps09:47 Salon Acquisition Strategy Tips14:54 Grooming Industry Pricing Insights19:15 Fair Groomer Compensation Debate28:16 Organic Salon Hiring Experience36:22 Attracting Ideal ClientsStay connected with our guest speakers! Follow them on their social media @poochalamode. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!