EPISODE · Nov 16, 2025 · 46 MIN
How to rank #1 on ChatGPT with Kasim Aslam
from Habits of High Performers Podcast with James Laughlin · host James Laughlin
Order my new book Habits of High Performers here - www.thehabitbook.com In this episode of Lead On Purpose, I chat with Kasim about AEO and how it's changing the way we get found online. We also dive into hiring, as he shares his seven step system for finding top performers anywhere in the world. We wrap up with a powerful reminder to stop overthinking and just ship it.What we cover:How AEO differs from SEO and why personal authority now matters mostWhy schema markup and social proof drive visibility in LLMsHow consistency and positioning helped me rank top for high performance leadership searchesKasim’s seven step hiring system to attract, test, and keep elite talentWhy action beats endless planning and learningIf you want LLMs to find you and you want your team to perform at an elite level, this conversation gives you a clear plan to start today.Check out the AEO community and get your free book here - https://aeo.co/free/Grab a copy of ‘Hire’ here - https://thehirebook.comConnect with Kasim here - https://kasim.meIf you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show
What this episode covers
Order my new book Habits of High Performers here - www.thehabitbook.com In this episode of Lead On Purpose, I chat with Kasim about AEO and how it's changing the way we get found online. We also dive into hiring, as he shares his seven step system for finding top performers anywhere in the world. We wrap up with a powerful reminder to stop overthinking and just ship it. What we cover: How AEO differs from SEO and why personal authority now matters mostWhy schema markup and social ...
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How to rank #1 on ChatGPT with Kasim Aslam
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