How to rank #1 on google and get more traffic and conversions with intent-focused SEO strategy -- Regan McGregor, Sr. Growth Marketing Mgr. at Vervoe

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM VERVOEVervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-auGUEST BACKGROUNDRegan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing.He also worked with several Australian SaaS startups, including Head of Growth at Digivizer and Head of Marketing at AgriWebb.He’s passionate about finding growth channels and leveraging those to create scalable growth strategies. One of those channels is search, both organic and paid search.MAIN INSIGHTFocus on people’s intent with regards to your business’ mission to get more traffic and maximize your SEO marketing effortsKEY TAKEAWAYSFocus on pre-existing demand of content from your customersIdentify high-level questions that your ideal customer has and use that as your main topic to create multiple SEO-rich pieces of contentBeing an expert on one topic for your content is a good SEO strategy to help you get more brand recognitionPRACTICAL STEPSIdentify your business mission by finding the problems that you’re solvingNiche down to one or two topics that you want to rank high on GoogleBrainstorm ideas for contentTalk to your customers, sales, and marketing teamDo keyword research and cluster them into groups of different topicsLook at competitors and indirect competitors and figure out what content you can do better than themCreate premium content or content offers that can convert people and turn them into leadsRun an ad campaign for your sales and solution pagesInvite your sales team to do outbound to promote your premium contentDevelop features or tools within the product that help to improve each pain pointTIPS FOR SUCCESSFocus on one strategy that works and where the actual lead is coming fromDeep dive into your chosen topicPaid ads are best used for potential customers that are searching for specific problems that your content can solve or keywords that are being searched at the bottom of the funnelGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast