How to Rank Higher on Google: What You Need to Know About SEO - Part 1

Send us Fan MailYou get the telemarketing calls every week:"We can get you to the first page on Google," they say. "You just need to pay us $1,000 a month," they say. SEO is, and always will be, a hot topic.But how do you know who can actually improve your SEO, and who is full of hot air?And what does Google really pay attention to?In this episode, Brandon and Caleb break down the hype around earning better Google rankings and give you the no-nonsense steps that lead to high visibility on all search engines.Put these tactics to use to start soaring above your competitors and stacking up opportunities to sell!TOOLS AND LINKS MENTIONED IN THIS EPISODE:Track your local search rankings: https://www.brightlocal.com/Track your organic traffic: https://search.google.com/search-console/aboutOur favorite authority on SEO research: https://moz.com/Mozlow's Hierarchy of SEO needs: https://moz.com/beginners-guide-to-seoTest your website load speed: https://gtmetrix.comGoogle Mobile Score: https://search.google.com/test/mobile-friendlyCheck your local visibility score: https://www.yext.com/pl/localseo/index.html--------00:00 Teaser00:21 Intro - Why talk SEO?02:25 The Six Big SEO Questions...03:40 Anatomy of a Search Engine04:40 Why Pay for Google Ads?07:45 How does Google Guaranteed work?10:40 How to get Google to show you first11:45 The Secret to SEO12:25 Which Mode is Your Customer In?14:45 Informational vs Transactional vs Commercial18:50 How Local Businesses can get ahead20:20 What Google looks at when ranking you21:09 The very first step you should take22:00 What are NAP Citations?24:15 Reviews, Reviews, Reviews27:00 If it's not working how you expected....29:45 OutroDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a