How To Rank in Google's AI Mode

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.Key insights covered:Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)How AI tools form brand associations through "embeddings" and learned patternsThe fundamental difference between algorithmic ranking and AI recommendationsReal examples: from KitKat's embedded associations to The Ordinary's skincare dominanceWhy generic, top-funnel content is becoming worthless in the AI eraWhether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.Get the show notes:https://exposureninja.com/podcast/357/Listen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/podcast/348/How To Rank in Perplexityhttps://exposureninja.com/podcast/349/How SEO Works in 2025https://exposureninja.com/podcast/346/