How to Reach the Unreachable Voter

How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorities USA, one of the most important PACs in Democratic politics, joins Dan to talk about Priorities' attempts to reshape how Democratic campaigns think about targeting voters on the internet. She breaks down their research into how voters are looking for information on search engines, why campaigns need to rethink how they talk to voters on YouTube, and how Priorities USA is getting out ahead of 2028 by trying to frame JD Vance and Marco Rubio in swing voters' minds before the presidential election begins. Hate listening to ads? Become a Friends of the Pod subscriber for ad-free episodes of Pod Save America, Pod Save the World, Lovett or Leave It, Runaway Country, Offline with Jon Favreau, and more—plus exclusive content, including bonus episodes of Pod Save America. Subscribe now at crooked.com/friends, on Apple Podcasts, or through the Pod Save America YouTube channel.You can request a transcript by emailing [email protected]. Include the podcast name, episode title, and air date. Please allow 48 hours for delivery.