How to Read Your Prospective Customer to Improve Your Sales

On today's episode, I geek out on a topic I could spend hours talking about. How do you read your prospective clients to improve your sales? So let me be super clear. This isn't about manipulating or trying to control people. This episode is about how you can better understand what your clients are really looking for instead of applying a bunch of sales tactics you've read in a book that might actually be turning off your prospective customers. Look, sales is really about engaging in a conversation and seeing if what you have to offer is right for the person you're trying to sell to. And all too often, it can be hard to even get to that spot because we have so many things that are getting in the way of having a real conversation. This episode is all about learning how to read your prospective customers in a new way that allows you to better listen and adapt to what's really happening in that sales conversation.